*Simulacrum

Photography
„No.4“ from the series „Simulacrum“, Switzerland 2009
c-print mounted on alucobond, 70 cm x 70 cm
„No.3“ from the series „Simulacrum“, Switzerland 2009
c-print mounted on alucobond, 70 cm x 70 cm
„No.5“ from the series „Simulacrum“, Switzerland 2009
c-print mounted on alucobond, 70 cm x 70 cm
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„Simulacrum“ is a series of photographs that were all taken inside of IKEA stores in Switzerland.

In this series, Siepert uses the showroom atmosphere of IKEA as a basis for another staged reality.

The artist is interested in this make-believe world that is created solely to sell interior furnishing; a fictional world that belongs more to catalogues then to reality. However, this illusion created by interior designers and scenography specialists has a significant impact on the life of an entire generation.

It is up to the beholder‘s observation skills to discover the price labels that take the photographs far away from the romantic realm of Dutch master painters.

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more photographs on request
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